LEAP 2023 & 2024
‘The world’s most attended tech event’
‘A digital Davos’ - WIRED
Challenge:
A last-minute decision to scrap the chessboard theme “From pawns to kings and queens” left us with many cubes to play with. The huge two-story booth received praise for it’s openness.
Design Idea:
Focus on networking and flexible furniture
Saudi’s journey from tradition to digital leadership is reflected in materials from clay and linen to chrome and marble
