COP28 (World Climate Conference)
Position SAP for sustainable supply chains and CO² reporting for a diverse, global audience.
Challenge:
Expecting a wide range of audiences, SAP’s two booths allowed storytelling on all levels of detail. We achieved this by displaying CO² facts for every day activities with sustainable products from SAP customers, and showcasing SAP solutions across the value chain of ice-cream – “From Farm to Consume”.
Design Idea:
Positive eco-centric, non-technocratic futures
Modular, reusable elements
Emotional connect through every-day objects
Metaphorical story telling using ice-cream
“(…) Your creative mind has been instrumental in bringing our sustainability vision to life. Your profound knowledge of our new SAP brand identity has been a guiding light, (…)”
Susanne Wilke
Senior Director, SAP Global Events