Metahumans
Create an interactive eye catcher to start conversations with booth visitors.
Challenge:
Besides cooling overheating iPhone cameras, modelling Arab clothing for early Metahumans was a bigger challenge than expected.
Design Idea:
Symbolize SAP’s support over all stages of life, from birth to retirement, through locally inspired Metahumans
“(…) Thank You for your vivid imagination, persistence, commitment, impact, and hard work... When we want to call creativity on the spot + commitment we just call =Thomas (…)”
Yasser Saber
SAP Senior Innovation Advisor KSA & ME North