History Walls

​Engage with visitors through emotional moments to showcase SAP’s historic milestones in context.

Challenge:

Filter and balance milestones in technology, society and company history. To serve as conversation starters, events need to be relevant, but not on the cost of others, or provide surprising facts. For example, did you know that the first Space Shuttle had less than 1MB of memory?

Design Idea:

  • Select locally relevant events to create an emotionally positive connection (e.g. world cup wins, forming of unions, famous persons)

  • Select technological milestones that were disruptive first, became industry standards, and eventually historic artifacts to take the fear of new trends like AI

  • Add real artifacts and soundscapes