Chancellor Demo

​SAP’s CeBIT demo needed to impress the chancellor with smart city infrastructure.

Challenge:

Quickly explain the impact on an entire city of predictive traffic management as a multi-million Euro collaboration between SAP, Deutsche Telekom, and the Port of Hamburg.

Design Idea:

  • A physical representation of the city of Hamburg, animated via a screen below

  • Simulating congestions, air quality and alternative routes both on the UI, and the demo, based on user decisions