GITEX Africa
“The largest Tech & Startup show in Africa”
Challenge:
Battling language barriers, scarce resources, and questionable safety standards, this was one of my most demanding projects that required hands-on problem-solving to bring a small market unit up to global expectations.
Design Idea:
By turning SAP’s logo and brand colors into furniture, we achieved a nice blend of brand and Moroccan architecture
An informal meeting room ‘under the stars’ brought old nomadic elements to a tech event
“(…) Your innovative mindset is really impressive too. Your fresh ideas and solutions help and guide us to make great progress. (…)”
Mohammed Ahazzam
SAP Head of Presales – Francophone Africa