COP29 (World Climate Conference)
Position SAP for sustainable supply chains and CO² reporting for a diverse, global audience.
Challenge:
Having significantly less budget than the previous year, and a smaller booth, our teams still need to deliver the same quality of demos and meetings.
Design Idea:
Create the impression of sitting under a tree by effect-fully shining light through a SAP-logo shaped roof above the stage
Maximize space by creating a networking area that can double as an in-prompt stage
Sound-proofed meeting room for customers
Hidden back-office for SAP staff
Play with perspectives on our eye-catcher LED wall
