Creative Vision & Experiential Storytelling

• Concept development, narrative design, and AI-enhanced creativity
  (Midjourney, ChatGPT, Fooocus)

• Leading ideation, storytelling, and Design Thinking workshops for immersive brand experiences.

• Media production to craft compelling visual narratives
  (Premiere Pro, Photoshop)

Interactive Design & Technology

• 3D spatial design for large-scale modular installations and interiors
  (Blender, SketchUp)

• Sensor-driven, IoT-powered hardware experiences
  (Arduino, Raspberry Pi, YAML)

• UI/UX design for mobile apps and digital-physical interactions
  (Figma, CSS, JS)

Leadership & Global Execution

• Directing multidisciplinary internal and external teams across design, tech, and production.

• Strategic communication and business storytelling on high-value, high-impact projects
  (PowerPoint, Excel)

• Multilingual and cross-cultural citizen: Fluent in English & German
  (basic in Danish, French, Chinese, Arabic)

• Startup Coaching

Founder and CEO

2025+ | Dubai (UAE)      

TOM•S considers the end-to-end experience for your clients, as well as needs of staff and partners to create designs that are both, beautiful and functional.

• Creative Vision & Playful Storytelling

• 3D Design & Interactive Technologies

• Team Leadership & Global Execution

Creative Director for Tier1 Events
Middle East & Africa

2021 - 2025 | Dubai (UAE)      

Booth and showcase design lead for global megaevents with 6-7 figure USD budgets and up to 1 Mio visitors such as World Economic Forum, UN Convention on Climate Change, World Expo Dubai, LEAP Riyadh, GITEX Africa, Museum of the Future Dubai, …

• Coordinating with contractors and internal teams to design holistic concepts

• Creating detailed 3D models with custom graphics

• Selecting boutique furniture, and sustainable materials

• Solving on-site construction or operations issues

• Collecting leads and representing SAP on site

Creative Technologist for Global
SAP Experience Center Strategy

2017 – 2021 | Copenhagen (DK)

Harmonizing over 20 customer-facing SAP locations worldwide under one modular brand concept, including facilities, HR, and showcase systems.

• Designing and developing physical and digital demo experiences in a modular system

• Moderating Design Thinking workshops, researching content and storyboarding experiences with product, marketing, legal, brand, and development teams,

• Presenting solutions on-site, on stage and online for a wide range of audiences from students to C-Suites.

Design Hub Lead for
Internet of Things Applications

2013 – 2017 | Berlin (DE)

Leading a dozen UI Designers from Bangalore to Montreal for consistent IoT apps, presented to the German chancellor.

• Creating and coding interactive user interface prototypes in agile development sprints

• Programming custom circuit boards to connect digital with physical experiences.

• Writing engaging storytelling scripts to show the end-to-end benefits.

Usability Engineer

2012 – 2013 | Berlin (DE)

Designing early concepts for cloud computing, smart TVs, voice assistants, and smart home.

• Qualitative and quantitative on-site and off-site user research and analysis

• UI design concepts and functional prototypes

Usability Consultant

2009 – 2011 | Berlin (DE)

• User Experience research for government and small-medium enterprises.

• Rapid Prototyping

• Design Thinking workshops